![]() Currently the market stands at about $600 million, a figure that also includes web games. The San Francisco-based company services more than 30 game publishers via its ad network.Īnalysts have estimated that in-game ad spending could reach $1 billion by 2014. The game is developed by Sony Liverpool, which recently released the expansion, Wipeout HD Fury.ĭouble Fusion said it plans to launch in-game advertising in "another handful" of PS3 games by the end of the year. Wipeout HD arrived as an ad-free download for PlayStation Network in September 2008. (See this YouTube video, found via games blog Fidgit). One of the game's advertisers is State Farm - an insurance firm that doesn't exactly reflect the reckless blow-em-up zero-gravity racing exhibited in Wipeout HD or previous franchise entries. The Eliminator game mode will allow you to release all that pent-up aggression as you use the full arsenal of Wipeout weaponry to destroy your opponents. The company added that the video ads would be "the highest definition" available in-game, and the game will also have supplemental ads that are standard definition. ![]() Ads will be shown during the game's loading screens, Double Fusion said. The new video ads have yet to launch, but Double Fusion CEO Jonathan Epstein said certain unnamed advertisers have already signed up for placements in Wipeout HD. In-game ad house Double Fusion has brought dynamic, in-game video advertising to the PlayStation 3 game Wipeout HD across North America and Europe, the company said Monday.ĭouble Fusion said it will inject advertising that will complement the hover-racer's futuristic presentation.
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